{"id":1423,"date":"2019-10-31T08:06:57","date_gmt":"2019-10-31T08:06:57","guid":{"rendered":"http:\/\/xtract.io\/blog\/?p=1423"},"modified":"2024-01-09T05:30:01","modified_gmt":"2024-01-09T05:30:01","slug":"benefits-pricing-intelligence","status":"publish","type":"post","link":"https:\/\/www.xtract.io\/blog\/benefits-pricing-intelligence\/","title":{"rendered":"How to brew pricing strategies the Starbucks way: Top 5 business benefits of pricing intelligence"},"content":{"rendered":"\n

Coffee is just coffee. <\/p>\n\n\n\n

Then, why do I end up paying a premium at Starbucks when I could quickly make a cup of coffee in the comfort of my home without splurging my money in some fancy coffee place.<\/p>\n\n\n\n

The truth is no one calculates spending in that manner.<\/p>\n\n\n\n

You don\u2019t spend those few dollars for just raw coffee beans to be extracted and poured to you in a large coffee mug. It is the caffeine breeze that hits you when you walk into the door, the energetic employees, the personalization touch to everything they serve.<\/p>\n\n\n\n

Starbucks \u2018 pricing strategies is carefully calculated based on the target market, ensuring its reasonably below the luxury threshold and is good enough to bring in profitable returns without diminishing the volume sales.<\/p>\n\n\n\n

Consumers will not see your pricing as daylight robbery if they find enough value in it. The concept of pricing is both art and science. You need the perfect potion of skills and knowledge to brew pricing intelligence the Starbucks way.<\/p>\n\n\n\n

This is just an instance of how Starbucks is combatant with its pricing strategies. For an online retailer like you, the spirit should be the same, but the strategies would slightly vary. <\/p>\n\n\n\n

Let\u2019s quickly dive into some concepts of pricing intelligence<\/a> and why your business absolutely needs one.<\/p>\n\n\n\n

What is pricing intelligence?<\/strong><\/h3>\n\n\n\n

According to Wikipedia, Price Intelligence (or Competitive Price Monitoring) refers to the awareness of market-level pricing intricacies and the impact on business, typically using modern data mining techniques. It is differentiated from other pricing models by the extent and accuracy of the competitive pricing analysis. <\/p>\n\n\n\n

<\/span>5 Reasons you need a pricing strategy <\/strong><\/span><\/h2>\n\n\n\n

1. Boost your sales <\/strong><\/h4>\n\n\n\n

The core motive behind any business is to earn huge revenues and the factor that is most critical to this is how you price your product.<\/p>\n\n\n\n

Compare and analyze the prices, offers, deals and discounts of your competitors and make a pricing decision that is most appealing to your customers.<\/p>\n\n\n\n

Pricing should be such that you are able to increase the sales and at the same time it should reflect the dynamics of cost, market demand, response to the competition, and profit objectives. The best way to develop good pricing is to combine the strategies of your competitors, that is, benchmarking.<\/p>\n\n\n\n

Group your products by categories or brands and research your competitor\u2019s pricing strategies. Both instances, that are charging higher prices\/lower prices will lead to losing customers. Strike a balance and adopt intelligent pricing.<\/p>\n\n\n\n

Measuring your competitor\u2019s price performance can be helpful in understanding how you need to price your product. This can give you great insight into the pricing of your product and how to make it more competitive.<\/p>\n\n\n\n

2<\/strong>. Improve product search performance<\/strong><\/h4>\n\n\n\n

As we all agree, apart from content and page optimization, keyword identification, and navigation optimization the price of a product can play a major role in gaining visibility in the search results.<\/p>\n\n\n\n

One of the biggest factors marketplaces like Amazon considers to determine the predicted conversion rate is pricing \u2013 they know that customers tend to seek the best deals.<\/p>\n\n\n\n

Amazon uses pricing as a major factor in picking which product to show in the buy box, which is the part of the page containing the Add to Cart button.<\/p>\n\n\n\n

Although, let\u2019s not forget that pricing alone cannot determine if the product will be purchased \u2013 customers are rational and they consider other aspects like reviews and ratings, quality, the value derived, and more.<\/p>\n\n\n\n

3<\/strong>. Improve your AOV (Average order value)<\/strong><\/h4>\n\n\n\n

Increase your order size through intelligent pricing strategies:<\/p>\n\n\n\n

Free shipping threshold<\/strong><\/p>\n\n\n\n

People are drawn towards free shipping. Try to include your free shipping offer with a price threshold on the home page \u2013 navigation area or header. This really helps in improving the chances of bulking up the order size.<\/p>\n\n\n\n

Limited period offer<\/strong><\/p>\n\n\n\n

Shoppers tend to mull over purchase decisions if you simply give them offers. To increase purchases, you must add the element of \u201cOffer expiry\u201d to your pricing strategy to create an urge and impulsive buying.<\/p>\n\n\n\n

Volume discounts<\/strong><\/p>\n\n\n\n

Offering discounts on bulk purchases increase the order value. Customers feel more satisfied as it gives them a sense of buying more products at a lesser price.<\/p>\n\n\n\n

Although, you have to figure out the right discount value that wouldn\u2019t throttle your profit margins.<\/p>\n\n\n\n

4. Avoid shopping cart abandonment<\/strong><\/h4>\n\n\n\n

The average rate at which the average consumer abandons their shopping cart before making a purchase is 81 %.<\/p>\n\n\n\n

There are a lot of reasons behind abandoning a purchase in the last moment of transaction.<\/p>\n\n\n\n

But, let us pin our focus on the pricing front.<\/p>\n\n\n\n

The price of the product that is displayed on the screen is not the definite and actual price that the consumer ultimately pays at the time of the transaction. While the price cannot be inclusive of the shipping and other miscellaneous charges, making these policies transparent in the purchasing process can potentially decrease abandonment rates.<\/p>\n\n\n\n

Consider a price adjustment to merchandise in order to offer flat-rate shipping. Remember that customers like to know that, apart from taxes they do not want to be surprised with shipping costs. Free standard shipping is a powerful closing tool.<\/p>\n\n\n\n

If you opt to offer flat-rate or free shipping, be transparent about the shipping method.<\/p>\n\n\n\n

5<\/strong>. Improve customer satisfaction<\/strong><\/h4>\n\n\n\n

Why is your favorite online store your favorite?<\/p>\n\n\n\n

Isn\u2019t it because it makes you feel happy in the heart and light in the wallet? Customer satisfaction can be closely linked to the repetitive purchases they make from you and how pricing has also contributed to the same.<\/p>\n\n\n\n

Giving the best deals, offers, discounts and notifying your customers time and again about the price slashes really impresses the customers that would keep them satisfied.<\/p>\n\n\n\n

<\/span>What you need to think before choosing a pricing intelligence software?<\/strong><\/span><\/h2>\n\n\n\n