What are media mentions?<\/strong><\/h3>\n\n\n\nA brand is no longer what we tell the consumer it is \u2013 it is what consumers tell each other it is.<\/strong><\/p>Scott D. Cook<\/strong><\/cite><\/blockquote>\n\n\n\nBe it a rave review or a negative rant, everyone today goes online to express their opinions. And contrary to popular belief, online conversations don\u2019t just matter to marketing teams but your brand on the whole. <\/p>\n\n\n\n
Customers are the source of your business and revenue and that is why their opinions should be taken into account.<\/strong> But manually scouring the internet, through millions of webpages for all possible mentions is extremely tedious, time-consuming, and outdated. And that\u2019s where brand monitoring comes in.<\/p>\n\n\n\nWhat is media monitoring? <\/strong><\/h3>\n\n\n\nWe all love to be told what a good job we\u2019re doing, but real development stems from the constructive feedback we receive. For this reason, it is important to track your business\u2019s online presence and monitor what is being said. <\/p>\n\n\n\n
Media monitoring is the tracking of your brand mentions<\/strong><\/em> across social media and web pages using relevant keywords. Media monitoring tools reveal a lot of actionable insight about your brand, how well you are faring in the market, the industry trends, and even as compared to your competitors. <\/p>\n\n\n\nAmazon is one of the many businesses, testament to how brand mentions can be effectively monitored for the most enhanced customer experience. Amazon Founder, CEO Jeff Bezos is well aware that every 140-character tweet reaches scores of people, certainly much more than word-of-mouth ever will. <\/p>\n\n\n\n
And that is why Amazon\u2019s customer support has always been top-notch, offering customers incentives to write online reviews, pro-actively responding to their feedback, making sure there is always a positive buzz around the brand. <\/p>\n\n\n\n
If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the internet, they can each tell 6,000<\/strong>.<\/p> Jeff Bezos <\/strong><\/cite><\/blockquote>\n\n\n\nThis quote of Bezos\u2019s is a direct reflection of how powerful customer reviews can be. Whether it is positive or negative feedback, it needs to be tracked, monitored, and dealt with effectively. So it is important to monitor these conversations, \u2018listen\u2019 and get real-time updates about your brand and act on them effectively.<\/p>\n\n\n\n
Use media mentions to make business-impacting decisions<\/strong><\/h3>\n\n\n\nHaving access to data is one thing but deriving intelligent insights that impact decision making is quite another. <\/p>\n\n\n\n
- Get a daily digest of curated topics that are relevant to your area of interest and line of business. <\/li>
- Set alerts for relevant keywords and get notified about brand mentions in real-time.<\/li>
- Every brand mention is an opportunity to engage with your customers. When it\u2019s a positive mention, or a negative rant, turn each review into a positive one! <\/li><\/ul>\n\n\n\n
For instance, Southwest Airlines sure averted a major PR crisis<\/a> by merely acting on the negative social media mentions with concern, thanks to their active media monitoring. In 2015, a technical glitch resulted in thousands of Southwest Airlines passengers stranded at the airport, delaying over 800 flights. Naturally, the disgruntled travelers took to social media to voice their dissatisfaction. <\/p>\n\n\n\n![](\"https:\/\/lh4.googleusercontent.com\/0rDy_NcfZo9VNUFIEyl4OSKoh-F_p0vp299OpirTKZ5GlgDPb0qMgLnvEU0MutfPdiWagckVV2bg-6MwKEcxDGMj8s6eRv4oEvbENHsAQDhLXvIillxX3y9VmEVF0Y_GhhzWlFlB\")
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![](\"https:\/\/lh5.googleusercontent.com\/ZYJ6lRzY-BXvKL7X_Yze5x35TOem2s66e1yIjC8nfSMg1YH0V5SCYPjF8IWtDJmEvWhcLWmZ8FYufwz7_bmR9LbI2r290SqWXKcXbQmptt37wjXSTtpRojlyHSFIZKaxWmoL1coP\")
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It could have been a catastrophe if not for their \u2018fire-fighting squad\u2019 who artfully handled the fiasco. The airline personally replied to every single tweet (which ran to the tune of tens of thousands) by tracking their social media mentions and even bought pizza (okay, that clearly sealed the deal) for those complaining of being stuck hungry in the airport. <\/p>\n\n\n\n
The airline was lauded for the way they handled this crisis and appreciation came flooding in from the very customers who ranted about them a few hours earlier. This is a classic example of how important it is to track what is being said about your brand and using them to derive actionable insights. <\/p>\n\n\n\n
Wondering where to begin tracking your brand mentions? <\/strong><\/h3>\n\n\n\nLook no further, we have got you covered. The online landscape is gargantuan and it is important that you cover every area and stay abreast of the latest news, without missing a single mention. You need a specialized and advanced automated media monitoring tool <\/a>giving you the latest updates in real-time.<\/p>\n\n\n\nDe-clutter with Uptime<\/strong><\/h3>\n\n\n\nUptime is our one-stop AI\/ ML-based media monitoring solution that curates comprehensive and accurate news from global and hyper-local sources. It goes beyond just keeping you informed and helps you draw actionable insights from your brand mentions. <\/p>\n\n\n\n
Uptime\u2019s operational dashboard presents accurate, updated, and validated information to the users with its analytical features that double up as a platform for analysis and decision making. Whether you want to accelerate sales, increase your leads, monitor competitors, or are a credit risk advisor looking for an assessment, Uptime monitoring can help you make data-driven decisions. <\/p>\n\n\n\n
A brand is no longer what we tell the consumer it is \u2013 it is what consumers tell each other it is.<\/strong><\/p>Scott D. Cook<\/strong><\/cite><\/blockquote>\n\n\n\n Be it a rave review or a negative rant, everyone today goes online to express their opinions. And contrary to popular belief, online conversations don\u2019t just matter to marketing teams but your brand on the whole. <\/p>\n\n\n\n Customers are the source of your business and revenue and that is why their opinions should be taken into account.<\/strong> But manually scouring the internet, through millions of webpages for all possible mentions is extremely tedious, time-consuming, and outdated. And that\u2019s where brand monitoring comes in.<\/p>\n\n\n\n We all love to be told what a good job we\u2019re doing, but real development stems from the constructive feedback we receive. For this reason, it is important to track your business\u2019s online presence and monitor what is being said. <\/p>\n\n\n\n Media monitoring is the tracking of your brand mentions<\/strong><\/em> across social media and web pages using relevant keywords. Media monitoring tools reveal a lot of actionable insight about your brand, how well you are faring in the market, the industry trends, and even as compared to your competitors. <\/p>\n\n\n\n Amazon is one of the many businesses, testament to how brand mentions can be effectively monitored for the most enhanced customer experience. Amazon Founder, CEO Jeff Bezos is well aware that every 140-character tweet reaches scores of people, certainly much more than word-of-mouth ever will. <\/p>\n\n\n\n And that is why Amazon\u2019s customer support has always been top-notch, offering customers incentives to write online reviews, pro-actively responding to their feedback, making sure there is always a positive buzz around the brand. <\/p>\n\n\n\n If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the internet, they can each tell 6,000<\/strong>.<\/p> Jeff Bezos <\/strong><\/cite><\/blockquote>\n\n\n\n This quote of Bezos\u2019s is a direct reflection of how powerful customer reviews can be. Whether it is positive or negative feedback, it needs to be tracked, monitored, and dealt with effectively. So it is important to monitor these conversations, \u2018listen\u2019 and get real-time updates about your brand and act on them effectively.<\/p>\n\n\n\n Having access to data is one thing but deriving intelligent insights that impact decision making is quite another. <\/p>\n\n\n\n For instance, Southwest Airlines sure averted a major PR crisis<\/a> by merely acting on the negative social media mentions with concern, thanks to their active media monitoring. In 2015, a technical glitch resulted in thousands of Southwest Airlines passengers stranded at the airport, delaying over 800 flights. Naturally, the disgruntled travelers took to social media to voice their dissatisfaction. <\/p>\n\n\n\n It could have been a catastrophe if not for their \u2018fire-fighting squad\u2019 who artfully handled the fiasco. The airline personally replied to every single tweet (which ran to the tune of tens of thousands) by tracking their social media mentions and even bought pizza (okay, that clearly sealed the deal) for those complaining of being stuck hungry in the airport. <\/p>\n\n\n\n The airline was lauded for the way they handled this crisis and appreciation came flooding in from the very customers who ranted about them a few hours earlier. This is a classic example of how important it is to track what is being said about your brand and using them to derive actionable insights. <\/p>\n\n\n\n Look no further, we have got you covered. The online landscape is gargantuan and it is important that you cover every area and stay abreast of the latest news, without missing a single mention. You need a specialized and advanced automated media monitoring tool <\/a>giving you the latest updates in real-time.<\/p>\n\n\n\n Uptime is our one-stop AI\/ ML-based media monitoring solution that curates comprehensive and accurate news from global and hyper-local sources. It goes beyond just keeping you informed and helps you draw actionable insights from your brand mentions. <\/p>\n\n\n\n Uptime\u2019s operational dashboard presents accurate, updated, and validated information to the users with its analytical features that double up as a platform for analysis and decision making. Whether you want to accelerate sales, increase your leads, monitor competitors, or are a credit risk advisor looking for an assessment, Uptime monitoring can help you make data-driven decisions. <\/p>\n\n\n\nWhat is media monitoring? <\/strong><\/h3>\n\n\n\n
Use media mentions to make business-impacting decisions<\/strong><\/h3>\n\n\n\n
Wondering where to begin tracking your brand mentions? <\/strong><\/h3>\n\n\n\n
De-clutter with Uptime<\/strong><\/h3>\n\n\n\n