{"id":2668,"date":"2020-10-05T13:40:22","date_gmt":"2020-10-05T13:40:22","guid":{"rendered":"http:\/\/xtract.io\/blog\/?p=2668"},"modified":"2024-01-08T13:22:15","modified_gmt":"2024-01-08T13:22:15","slug":"ecommerce-success-through-digital-shelf-analytics","status":"publish","type":"post","link":"https:\/\/www.xtract.io\/blog\/ecommerce-success-through-digital-shelf-analytics\/","title":{"rendered":"DigiSense360: Achieving Ecommerce success using Digital Shelf Analytics"},"content":{"rendered":"\n

Strategy without tactics<\/strong> is the slowest route to victory. Tactics without strategy<\/strong> is the noise before defeat.<\/p>Sun Tzu, The Art of War, <\/em>512 BC<\/cite><\/blockquote>\n\n\n\n

The traditional business success blueprint could go sideways when it comes to ecommerce. Since Sun Tzu\u2019s time, shared wisdom has put more emphasis on strategy over tactics. However, for ecommerce success using Digital shelf analytics, the strategy needs to be just about 10% to provide direction, while 90% of the focus needs to be on tactics and execution. <\/p>\n\n\n\n

This is because of two factors that make ecommerce quite different from any traditional business. You are an open book: All your strategies and actions in ecommerce, be it your pricing, product assortment, channels, or promotion, are very transparent to your customers and competitors.<\/p>\n\n\n\n

No friction for your customers to move: It is as easy as one mouse click for your customers to move away from your offering, and at the first impression of irking mediocrity, their fingers hit the mouse.<\/p>\n\n\n\n

The online world is a 24\/7 game with a level playing field, with competitors ranging from big corporations to small mom-and-pop stores constantly disrupting the field. With the right digital shelf analytics software, intelligent retailers and brands use valuable insights to level up their game with tactics and execution.<\/p>\n\n\n\n

A new, exciting line of solutions called Digital Shelf Analytics (DSA) has evolved to manage this area of ecommerce. Gartner predicts Digital shelf analytics will be a critical digital commerce driver for the future. Digisense360<\/a> is our powerful digital shelf analytics software to solve this problem for retailers and brands.<\/p>\n\n\n\n

<\/span>The enormous changes in the ecommerce landscape<\/span><\/h2>\n\n\n\n
\"ecommerce
Source: Mckinsey Analysis<\/figcaption><\/figure><\/div>\n\n\n\n

The COVID-19-induced new normal has driven ecommerce to an eye-popping new trajectory. The projected growth of 10 years has come in just 3 months of 2020, according to a Mckinsey Analysis<\/a>. This is not a temporary phenomenon that will disappear once the Covid fear passes. China, the first to be hit and the first to get back to everyday life, has seen a significant, irreversible demographic and behavioral shift that continues to drive ecommerce growth. According to WD Partners, ecommerce sales volume will overtake physical retail by 2024 in the US.<\/p>\n\n\n\n

So, ecommerce is undoubtedly a promising industry over the next few decades. In any large and evolving industry, every business can find its niche for growth if it is open to changes and developing technologies. The big \u2018If\u2019 is, can the smaller companies move fast to adopt the right technology and business process changes to take a piece of the pie. In fact, with the right technology aids, the skill of smaller players can be a competitive advantage in this fast-growing area.<\/p>\n\n\n\n

<\/span>4 Areas to be agile and tactical using DigiSense360<\/span><\/h2>\n\n\n\n
\"importance<\/figure><\/div>\n\n\n\n

Once you have your strategic positioning and your target customer segment, you need to have a 360-degree view of who your competitors are and what\u2019s driving your target segment\u2019s buying behavior.<\/p>\n\n\n\n

One of the challenging as well as opportunistic aspects of ecommerce is its ginormous scale \u2013 you can have an \u2018endless aisle\u2019 of products (you don\u2019t necessarily have to hold inventory) and an entire world of customers (you don\u2019t necessarily have to own the logistics to reach them). A defining feature of the modern ecommerce industry is automation, which makes it possible to compete with the big guys on an equal footing.<\/p>\n\n\n\n

<\/span>DigiSense 360: Advanced Digital shelf analytics software and beyond<\/span><\/h2>\n\n\n\n
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DigiSense360 : Digital shelf analytics dashboard<\/figcaption><\/figure>\n\n\n\n

Digital shelf analytics software precisely monitors, measures, and manages your ecommerce performance. Mobius has launched its Digital shelf analytics, DigiSense360. It is an automation-based ecommerce intelligence platform that keeps you close to your customers and one-up over the competition. This is how it helps:<\/p>\n\n\n\n

Monitor<\/h3>\n\n\n\n