{"id":3505,"date":"2021-03-02T14:35:08","date_gmt":"2021-03-02T14:35:08","guid":{"rendered":"http:\/\/xtract.io\/blog\/?p=3505"},"modified":"2025-01-21T08:38:02","modified_gmt":"2025-01-21T08:38:02","slug":"media-monitoring-uptime-story","status":"publish","type":"post","link":"https:\/\/www.xtract.io\/blog\/media-monitoring-uptime-story\/","title":{"rendered":"Uptime: The story of how and where it all started"},"content":{"rendered":"\n

Internet penetration has created a paradoxical situation that, although there\u2019s abundant information publicly available, it is often difficult to get relevant information out of the clutter<\/strong>.<\/p><\/blockquote>\n\n\n\n

Media monitoring solutions have been around for a long time, but the ability of these solutions is just to pull in the information from the web, relevant or not. The information from these platforms is so overwhelming to consume to demonstrate a real value to the users.<\/p>\n\n\n\n

Mobius Knowledge Services, our parent company, addresses data needs in totality for global companies for more than two decades now. We found that the demand for curated information for the business grew as finding and extracting the relevant information out of the clutter is a perennial problem. <\/p>\n\n\n\n

We knew we needed to pivot, and that is how Uptime <\/a>was born to change the way businesses make decisions with the information. <\/p>\n\n\n\n

<\/span>Why Uptime?<\/strong><\/span><\/h2>\n\n\n\n

Every idea starts with a problem. Ours was simple –<\/strong> we wanted to empower businesses that struggle to source and identify relevant noise-free information on a large scale.<\/p>\n\n\n\n

A CXO who needs to track market trends and updates on the competitive landscape of the industry.<\/p>\n\n\n\n

Consultants scouring through thousands of webpages to solve complex business problems of client\u2019s changing business needs.<\/p>\n\n\n\n

Hundreds of market researchers toiling through millions of websites and social media handles for research information.<\/p>\n\n\n\n

An enterprise that needs to continuously monitor information on various news and topics for clean machine-readable data for various downstream processes.<\/p>\n\n\n\n

To source and extract these information on a large scale, especially when considering how dynamic each website is, deploying a one-size-fits-all web scraping solution wouldn’t do the justice to providing clean data feeds from disparate sources. <\/p>\n\n\n\n

At Mobius, we have been eating our own dog food in aggregating information across websites with our AI-powered sourcing engine. We apply specialized data research and aggregation expertise that we have gained over the years to bring contextually relevant information to our customers. <\/p>\n\n\n