{"id":4005,"date":"2021-06-30T06:39:45","date_gmt":"2021-06-30T06:39:45","guid":{"rendered":"https:\/\/xtract.io\/blog\/?p=4005"},"modified":"2026-09-03T11:28:46","modified_gmt":"2026-09-03T11:28:46","slug":"ai-in-sales-enablement","status":"publish","type":"post","link":"https:\/\/www.xtract.io\/blog\/ai-in-sales-enablement\/","title":{"rendered":"3 WAYS HOW AI CAN HELP YOU WITH SALES ENABLEMENT"},"content":{"rendered":"\n<p>As we continue to fight the Covid era, it has become more than mandatory for businesses to go digital and has pushed most businesses to expand their virtual footprint.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2020-10-06-gartner-says-60--of-b2b-sales-organizations-will-tran\" target=\"_blank\" rel=\"noopener\">Gartner<\/a> believes that 60% of B2B sales organizations will transition from intuition-based selling to data-driven selling by 2025.<\/p>\n\n\n\n<p>As everyone is catching up with this, it makes sense for the revenue teams to be more data-driven to be customer-centric.&nbsp;<\/p>\n\n\n\n<p>Well, businesses have already started to adopt new technologies that \u201cenable\u201d their \u201csales\u201d with data because it is indispensable to understand the market scenarios and buyer\u2019s needs with data to craft a strong messaging and positioning.&nbsp;<\/p>\n\n\n\n<p>So, here comes sales enablement.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"What_is_Sales_Enablement\"><\/span><strong>What is Sales Enablement?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is a relatively new term and has been gaining momentum that companies have started to embrace sales enablement as an individual function to empower sales and marketing teams.&nbsp;<\/p>\n\n\n\n<p>Sales enablement is the process of equipping the salespeople with the right information and resources at the right time to capture and engage along the buyer\u2019s journey.<\/p>\n\n\n\n<p>Simply put, the idea of sales enablement is to help market-facing teams to improve their productivity and strengthen their opportunity pipeline. And hence, the ownership of sales enablement often lies with both marketing and sales.&nbsp;<\/p>\n\n\n\n<p>As enhancing productivity can come from various approaches, sales enablement is also multifaceted.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Facets_of_Sales_Enablement\"><\/span><strong>Facets of Sales Enablement&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>From content management to market intelligence, sales enablement is broad. However, as it turns out, modern sales enablement focuses more on information and the ability to act on information. And the true potential of&nbsp; \u201cinformation\u201d lies in how much we can dig data to find our moat.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Approaching_Sales_Intelligence_via_Market_Intelligence\"><\/span><strong>Approaching Sales Intelligence via Market Intelligence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most of the sales enablement tools feed you with static lead information that doesn&#8217;t bridge the knowledge gap about the highly dynamic market scenarios that impact your sales. They often fall short, and sales invariably become a shot in the dark. This is the reason why <a href=\"https:\/\/www.xtract.io\/platforms\/media-monitoring-solutions\/sales-and-marketing?utm_source=ai_sales_enablement_jun2021&amp;utm_medium=web&amp;utm_campaign=blog\">sales intelligence <\/a>must be seen from the lens of market intelligence.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"So_How_Intelligent_is_your_Intelligence\"><\/span><strong>So, How Intelligent is your Intelligence?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Often there comes a question of how good is intelligence. At its best, intelligence entails a comprehensive ability to connect all the dots, to unravel all the information to provide actionable insights. So can an ordinary intelligence do this?&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>To know more, head to <a href=\"https:\/\/www.techmediatoday.com\/how-ai-can-help-you-with-sales-enablement\/\" target=\"_blank\" rel=\"noopener\">TechMediaToday<\/a> where this article was originally published.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>As we continue to fight the Covid era, it has become more than mandatory for businesses to go digital and has pushed most businesses to expand their virtual footprint.&nbsp; Gartner believes that 60% of B2B sales organizations will transition from intuition-based selling to data-driven selling by 2025. As everyone is catching up with this, it<\/p>\n","protected":false},"author":28,"featured_media":4008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[145],"tags":[102,240],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How AI Is Powering Sales Enablement<\/title>\n<meta name=\"description\" content=\"Discover how artificial intelligence is transforming sales enablement - from lead scoring to personalized outreach at scale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xtract.io\/blog\/ai-in-sales-enablement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How AI Is Powering Sales Enablement\" \/>\n<meta property=\"og:description\" content=\"Discover how artificial intelligence is transforming sales enablement - from lead scoring to personalized outreach at scale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xtract.io\/blog\/ai-in-sales-enablement\/\" \/>\n<meta property=\"og:site_name\" content=\"Xtract.io Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-30T06:39:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-03T11:28:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xtract.io\/blog\/wp-content\/uploads\/2021\/06\/Ways-how-ai-can-help_2-e1625035384158.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Krithika Subramanian\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@xtract_io\" \/>\n<meta name=\"twitter:site\" content=\"@xtract_io\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Krithika Subramanian\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How AI Is Powering Sales Enablement","description":"Discover how artificial intelligence is transforming sales enablement - from lead scoring to personalized outreach at scale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.xtract.io\/blog\/ai-in-sales-enablement\/","og_locale":"en_US","og_type":"article","og_title":"How AI Is Powering Sales Enablement","og_description":"Discover how artificial intelligence is transforming sales enablement - from lead scoring to personalized outreach at scale.","og_url":"https:\/\/www.xtract.io\/blog\/ai-in-sales-enablement\/","og_site_name":"Xtract.io Blog","article_published_time":"2021-06-30T06:39:45+00:00","article_modified_time":"2026-09-03T11:28:46+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/www.xtract.io\/blog\/wp-content\/uploads\/2021\/06\/Ways-how-ai-can-help_2-e1625035384158.png","type":"image\/png"}],"author":"Krithika Subramanian","twitter_card":"summary_large_image","twitter_creator":"@xtract_io","twitter_site":"@xtract_io","twitter_misc":{"Written by":"Krithika Subramanian","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.xtract.io\/blog\/#organization","name":"XTRACT.io Technology Solutions Pvt Ltd","url":"https:\/\/www.xtract.io\/blog\/","sameAs":["https:\/\/www.youtube.com\/@xtract_io","https:\/\/www.linkedin.com\/company\/xtract.io","https:\/\/twitter.com\/xtract_io"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.xtract.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.xtract.io\/blog\/wp-content\/uploads\/2022\/12\/xtract-blog-logo.png","contentUrl":"https:\/\/www.xtract.io\/blog\/wp-content\/uploads\/2022\/12\/xtract-blog-logo.png","width":246,"height":29,"caption":"XTRACT.io Technology Solutions Pvt Ltd"},"image":{"@id":"https:\/\/www.xtract.io\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.xtract.io\/blog\/#website","url":"https:\/\/www.xtract.io\/blog\/","name":"Xtract.io Blog","description":"Data, AI &amp; 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