{"id":4068,"date":"2021-08-11T08:54:58","date_gmt":"2021-08-11T08:54:58","guid":{"rendered":"https:\/\/xtract.io\/blog\/?p=4068"},"modified":"2025-08-08T11:06:26","modified_gmt":"2025-08-08T11:06:26","slug":"buying-poi-data-check-if-the-vendor-meets-these-5-criteria","status":"publish","type":"post","link":"https:\/\/www.xtract.io\/blog\/buying-poi-data-check-if-the-vendor-meets-these-5-criteria\/","title":{"rendered":"Buying POI data? Check if the vendor meets these 5 criteria."},"content":{"rendered":"\n<p>\u201cOk, Google. Mexican restaurants near me\u201d<\/p>\n\n\n\n<p>How often have we made our lives easier with just a click and a voice note? Very often, right? This is what POI data aims to do for people &#8211; delivering the right message at the right time to the right consumer. With businesses evolving every single day, unlocking the full potential of POI data has become the primary goal of every business. But is buying POI data accurate these days?<\/p>\n\n\n\n<p>\u201cData is everywhere\u201d quote can\u2019t be more true. However, the point to note is that \u201cgood data cannot be everywhere.\u201d In today\u2019s data-centric world, buying accurate POI data and gleaning knowledge from good data is challenging. Inaccurate, bad, and unusable data flows around the internet like a gush of waves in the sea, and if used, can have a lasting impact on your business, from customer experience to profit and revenue.<\/p>\n\n\n\n<p><strong>According to research by <\/strong><a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/how-to-create-a-business-case-for-data-quality-improvement\/\" target=\"_blank\" rel=\"noopener\"><strong>Gartner<\/strong><\/a><strong>, poor data quality costs a business about $15 million per year on average. <\/strong>This happens because poor POI data can waste marketing spend, misdirect offers, and lead to bad site or targeting decisions. It risks lost revenue, operational inefficiencies, and damage to customer trust.<\/p>\n\n\n\n<p>In this post, we will discuss five major factors to consider before buying POI data and use them as a checklist to avoid falling into the bad data trap.<\/p>\n\n\n\n<p><em>To continue reading, head to <a href=\"https:\/\/www.techmediatoday.com\/buying-poi-data-check-if-the-vendor-meets-these-5-criteria\/\" target=\"_blank\" rel=\"noopener\">TechMedia Today<\/a>, where this article was originally published.\u00a0<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"429\" height=\"1024\" src=\"https:\/\/xtract.io\/blog\/wp-content\/uploads\/2021\/08\/infographics-429x1024.png\" alt=\"Checklist of five key factors to consider before buying POI data to avoid poor-quality data.\" class=\"wp-image-4070\" srcset=\"https:\/\/www.xtract.io\/blog\/wp-content\/uploads\/2021\/08\/infographics-429x1024.png 429w, https:\/\/www.xtract.io\/blog\/wp-content\/uploads\/2021\/08\/infographics-126x300.png 126w, https:\/\/www.xtract.io\/blog\/wp-content\/uploads\/2021\/08\/infographics-643x1536.png 643w, https:\/\/www.xtract.io\/blog\/wp-content\/uploads\/2021\/08\/infographics-857x2048.png 857w, https:\/\/www.xtract.io\/blog\/wp-content\/uploads\/2021\/08\/infographics.png 900w\" sizes=\"(max-width: 429px) 100vw, 429px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cOk, Google. Mexican restaurants near me\u201d How often have we made our lives easier with just a click and a voice note? Very often, right? This is what POI data aims to do for people &#8211; delivering the right message at the right time to the right consumer. With businesses evolving every single day, unlocking<\/p>\n","protected":false},"author":30,"featured_media":4071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[205,207],"tags":[267,271,247],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Buying POI data? Check if the vendor meets these 5 criteria.<\/title>\n<meta name=\"description\" content=\"Best practices for vendor selection before buying POI data. Use this checklist to ensure that POI data is accurate, reliable, and latest.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xtract.io\/blog\/buying-poi-data-check-if-the-vendor-meets-these-5-criteria\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buying POI data? Check if the vendor meets these 5 criteria.\" \/>\n<meta property=\"og:description\" content=\"Best practices for vendor selection before buying POI data. Use this checklist to ensure that POI data is accurate, reliable, and latest.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xtract.io\/blog\/buying-poi-data-check-if-the-vendor-meets-these-5-criteria\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog | Xtract.io\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-11T08:54:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T11:06:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xtract.io\/blog\/wp-content\/uploads\/2021\/08\/Buying-POI-data_4-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Varsha Chopra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Varsha Chopra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Buying POI data? Check if the vendor meets these 5 criteria.","description":"Best practices for vendor selection before buying POI data. Use this checklist to ensure that POI data is accurate, reliable, and latest.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.xtract.io\/blog\/buying-poi-data-check-if-the-vendor-meets-these-5-criteria\/","og_locale":"en_US","og_type":"article","og_title":"Buying POI data? Check if the vendor meets these 5 criteria.","og_description":"Best practices for vendor selection before buying POI data. 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Apart from writing, you can find her doodling mandala art or reading a book with a cuppa of coffee.","sameAs":["https:\/\/www.xtract.io\/"],"url":"https:\/\/www.xtract.io\/blog\/author\/varsh\/"}]}},"_links":{"self":[{"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/posts\/4068"}],"collection":[{"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/comments?post=4068"}],"version-history":[{"count":9,"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/posts\/4068\/revisions"}],"predecessor-version":[{"id":6884,"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/posts\/4068\/revisions\/6884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/media\/4071"}],"wp:attachment":[{"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/media?parent=4068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/categories?post=4068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/tags?post=4068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}