{"id":4103,"date":"2021-08-25T07:39:43","date_gmt":"2021-08-25T07:39:43","guid":{"rendered":"https:\/\/xtract.io\/blog\/?p=4103"},"modified":"2025-01-21T09:14:07","modified_gmt":"2025-01-21T09:14:07","slug":"polygon-data-what-it-is-and-how-can-it-be-used","status":"publish","type":"post","link":"https:\/\/www.xtract.io\/blog\/polygon-data-what-it-is-and-how-can-it-be-used\/","title":{"rendered":"Polygon data: What it is and how can it be used?"},"content":{"rendered":"\n

Imagine a hungry and pressed customer is visiting a store next to your food outlet, and you send them a message saying, \u201cHey, Daria. What are you still thinking about? Come in and enjoy the deliciously cheesy Pizza at 50% with code EATS. See you soon!\u201d<\/p>\n\n\n\n

The probability of this customer visiting your store is still higher despite being in a hurry. Why? Because 1) the offer is enticing, 2) the offer kills their hunger pangs, and most importantly, 3) the location is quite close by to avail the offer. Irrespective of how attractive the offer is, you lose a customer if the location would have been far away. This is the importance of polygon data in location-based marketing.<\/p>\n\n\n\n

Gone are the days of spray-and-pray advertising; marketers now are constantly looking for real-world insights to target audiences based on their behavior, interests, and traffic. Polygon data<\/a>, an important metric in location-based marketing, is a powerful parameter that helps marketers and advertisers to leverage the user\u2019s location for various purposes.<\/p>\n\n\n\n

What is Polygon Data?<\/strong><\/h3>\n\n\n\n

In simple words, it is a virtual boundary\/perimeter of a location that can be a house, a store, or a building or area that can be spread out to a few miles. Polygon is a term that can be used in many different contexts. Still, the most popular one is its ability to detect a phone entering the area and triggering the alerts either within the device itself or around the external environment.<\/p>\n\n\n\n

The polygons of buildings and interior spaces include geospatial information like latitudes & longitudes. Polygons can be created for stores within a venue, airports, malls, parking lots, etc., and the output can be delivered in the form of a text file, Geojson, or Shapefile.<\/p>\n\n\n\n

We deliver geofence data using polygon data, businesses can collect insights about customers or competitors around the location or send push notifications, ads, text message alerts to the customers and promotes the brand.<\/p>\n\n\n\n

3 Usecases of Polygon Data<\/strong><\/h3>\n\n\n\n
Geomarketing and Advertising<\/strong><\/h5>\n\n\n\n

Polygon data helps you identify the exact location by offering geospatial information and thus promotes sales via discounts and coupons. Geofence data can be created around a store, and app-based push notifications, SMS, or emails can be sent to the user\u2019s mobile device whenever it crosses a marked store. For example, below is a polygon screenshot of \u201cMcAlister\u2019s Deli\u201d restaurant in Minnesota, U.S., along with the entry point captured by Xtract.io<\/a>.<\/p>\n\n\n\n

\"Polygon<\/figure><\/div>\n\n\n\n

To continue reading, head to Hacker Noon<\/a> where this article is originally published.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Imagine a hungry and pressed customer is visiting a store next to your food outlet, and you send them a message saying, \u201cHey, Daria. What are you still thinking about? Come in and enjoy the deliciously cheesy Pizza at 50% with code EATS. See you soon!\u201d The probability of this customer visiting your store is<\/p>\n","protected":false},"author":30,"featured_media":4107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[205,207],"tags":[267,271,248],"yoast_head":"\nPolygon data: What it is and how can it be used? - Blog | Xtract.io<\/title>\n<meta name=\"description\" content=\"Supercharge your business growth using the accurate and latest polygon data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xtract.io\/blog\/polygon-data-what-it-is-and-how-can-it-be-used\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Polygon data: What it is and how can it be used? - Blog | Xtract.io\" \/>\n<meta property=\"og:description\" content=\"Supercharge your business growth using the accurate and latest polygon data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xtract.io\/blog\/polygon-data-what-it-is-and-how-can-it-be-used\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog | Xtract.io\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-25T07:39:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-21T09:14:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xtract.io\/blog\/wp-content\/uploads\/2021\/08\/Polygon_Data_2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"803\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Varsha Chopra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Varsha Chopra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Polygon data: What it is and how can it be used? - Blog | Xtract.io","description":"Supercharge your business growth using the accurate and latest polygon data.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.xtract.io\/blog\/polygon-data-what-it-is-and-how-can-it-be-used\/","og_locale":"en_US","og_type":"article","og_title":"Polygon data: What it is and how can it be used? - Blog | Xtract.io","og_description":"Supercharge your business growth using the accurate and latest polygon data.","og_url":"https:\/\/www.xtract.io\/blog\/polygon-data-what-it-is-and-how-can-it-be-used\/","og_site_name":"Blog | Xtract.io","article_published_time":"2021-08-25T07:39:43+00:00","article_modified_time":"2025-01-21T09:14:07+00:00","og_image":[{"width":803,"height":401,"url":"https:\/\/www.xtract.io\/blog\/wp-content\/uploads\/2021\/08\/Polygon_Data_2.png","type":"image\/png"}],"author":"Varsha Chopra","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Varsha Chopra","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.xtract.io\/blog\/#website","url":"https:\/\/www.xtract.io\/blog\/","name":"Blog | Xtract.io","description":"Web data extraction and aggregation services","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.xtract.io\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.xtract.io\/blog\/polygon-data-what-it-is-and-how-can-it-be-used\/#primaryimage","url":"https:\/\/www.xtract.io\/blog\/wp-content\/uploads\/2021\/08\/Polygon_Data_2.png","contentUrl":"https:\/\/www.xtract.io\/blog\/wp-content\/uploads\/2021\/08\/Polygon_Data_2.png","width":803,"height":401},{"@type":"WebPage","@id":"https:\/\/www.xtract.io\/blog\/polygon-data-what-it-is-and-how-can-it-be-used\/","url":"https:\/\/www.xtract.io\/blog\/polygon-data-what-it-is-and-how-can-it-be-used\/","name":"Polygon data: What it is and how can it be used? - Blog | Xtract.io","isPartOf":{"@id":"https:\/\/www.xtract.io\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.xtract.io\/blog\/polygon-data-what-it-is-and-how-can-it-be-used\/#primaryimage"},"datePublished":"2021-08-25T07:39:43+00:00","dateModified":"2025-01-21T09:14:07+00:00","author":{"@id":"https:\/\/www.xtract.io\/blog\/#\/schema\/person\/fff2a1bf641ca30f223f76ddff739a0f"},"description":"Supercharge your business growth using the accurate and latest polygon data.","breadcrumb":{"@id":"https:\/\/www.xtract.io\/blog\/polygon-data-what-it-is-and-how-can-it-be-used\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.xtract.io\/blog\/polygon-data-what-it-is-and-how-can-it-be-used\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.xtract.io\/blog\/polygon-data-what-it-is-and-how-can-it-be-used\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.xtract.io\/blog\/"},{"@type":"ListItem","position":2,"name":"Polygon data: What it is and how can it be used?"}]},{"@type":"Person","@id":"https:\/\/www.xtract.io\/blog\/#\/schema\/person\/fff2a1bf641ca30f223f76ddff739a0f","name":"Varsha Chopra","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.xtract.io\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d4de3b07d1fc8d66b9e99bde36d780cc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d4de3b07d1fc8d66b9e99bde36d780cc?s=96&d=mm&r=g","caption":"Varsha Chopra"},"description":"Varsha is a Content Marketer. She is passionate about writing, and adds a pinch of her OCD to her writing style. Apart from writing, you can find her doodling mandala art or reading a book with a cuppa of coffee.","sameAs":["https:\/\/www.xtract.io\/"],"url":"https:\/\/www.xtract.io\/blog\/author\/varsh\/"}]}},"_links":{"self":[{"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/posts\/4103"}],"collection":[{"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/comments?post=4103"}],"version-history":[{"count":11,"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/posts\/4103\/revisions"}],"predecessor-version":[{"id":6256,"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/posts\/4103\/revisions\/6256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/media\/4107"}],"wp:attachment":[{"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/media?parent=4103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/categories?post=4103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xtract.io\/blog\/wp-json\/wp\/v2\/tags?post=4103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}