{"id":4939,"date":"2022-06-29T11:59:04","date_gmt":"2022-06-29T11:59:04","guid":{"rendered":"https:\/\/xtract.io\/blog\/?p=4939"},"modified":"2025-01-21T09:13:54","modified_gmt":"2025-01-21T09:13:54","slug":"how-is-poi-data-reshaping-the-travel-and-tourism-industry","status":"publish","type":"post","link":"https:\/\/www.xtract.io\/blog\/how-is-poi-data-reshaping-the-travel-and-tourism-industry\/","title":{"rendered":"How is POI data reshaping the travel and tourism industry?"},"content":{"rendered":"\n

The activity of tourism has been the center of attraction in many walks of life. In fact, the tourism industry contributed to 10% of the world’s GDP. But the Covid-19 pandemic made a significant impact on the tourism industry. The global tourism industry suffered a massive loss of $4.5 trillion. It was observed that domestic tourism spending decreased by 45% and international tourism decreased by 69.4%. Post pandemic, POI data, and location information played a vital role in address validation and geomarketing. <\/p>\n\n\n\n

While travelers still desire to explore the world, the risk of the contiguous disease, travel restrictions, and safety in specific locations matter to them the most. As much as tourist agents and travel businesses are intensely working towards bridging the gap and improving the sales of travel plans, the result has been very minimal. In many tourism-dependent regions such as Maldives, France, Singapore, etc. the industry came to standstill due to the pandemic. In the Caribbean Islands, the government authorities witnessed the traffic declining to 90% when compared to the previous year (2021), despite reopening the places after government orders (post-lockdown) and ensuring a safe environment for tourists. This has impacted the government revenue source, with the fall of the tourism industry. <\/p>\n\n\n\n

Let\u2019s explore how location data<\/a> can help the almost-dying industry to shine again. <\/p>\n\n\n\n

<\/span>POI data points for the tourism industry<\/span><\/h2>\n\n\n\n

To provide a world-class tourism experience to the customer, one has to be aware of global location information to create better solutions for the tourists. Travel and tourism datasets include cafes, museums, restaurants, beaches, outdoor sporting activity centers, and places of interest known for their culture and heritage. <\/p>\n\n\n\n

The travel business owners must have the location information of these common public places of interest to create a map or travel-related products. However, a point to remember is that most of these places may have changed their location or timings, etc., post covid, therefore businesses must validate if the place (beach, museum, cafe, etc.) does exist now to create the travel plan and itinerary further.<\/p>\n\n\n\n

\"location<\/figure><\/div>\n\n\n\n

LocationsXYZ<\/a>, a POI data product by Xtract.io provides accurate and verified location data that help the travel industry<\/a> to gain insights into the location and the current trends. The location information of these places includes essential attributes such as name, address, contact number opening-closing hours, amenities, and many more. Using this data, travel agents and businesses can create accurate travel plans and enhance the customer journey. <\/p>\n\n\n\n

<\/span>Create customized tour itineraries <\/span><\/h2>\n\n\n\n

Using POI data, validate the address of the places of interest. Once done, create customized travel itineraries for customers based on their preferences. POI data help you to answer major pressing questions such as – <\/p>\n\n\n\n