Transformation in ETL refers to the cleansing and aggregation of the collected data for easy interpretation. We offer data transformation both as a part of the ETL process and as a standalone service.
Why unstructured data transformation?
The transformation step implements a set of rules to convert the raw data into a structured format. You can add value to your business through this step by converting the collected source data into powerful business insights.
Steps involved in Transformation
The data transformation phase undergoes many sub-processes with the help of AI.
Data enrichment
Consolidates first-party data from internal sources with third-party data extracted from multiple external sources.
Deduplication
Deletes extra copies containing redundant and overlapping information and stores only one golden copy of the data.
Verification
Examines the data for any inaccuracies or inconsistencies once the data migration process is completed.
Integration
Combines data residing in multiple sources/locations into a single, exhaustive dataset for a unified view.
Cleansing
Removes and fixes any corrupt, inconsistent, inaccurate, or incomplete data within a dataset.
Aggregation
Compiles information from various databases and presents it in a summarized format.
What does bad data mean for your business?
Bad data refers to outdated information and can have some direct consequences on your business, including loss of revenue. For example, obsolete data can lead to inaccurate marketing assets that are not suited for the intended audience. Therefore, the extracted data must go through multiple sub-processes to complete the transformation phase.
How can data transformation help you?
Enriched data can transform your business by offering accurate value and knowledge about your brand, customers, and business as a whole.
Make informed decisions
Save time and reduce costs
Create better marketing plans
Learn more about your customers
Know your competitors
Predict industry trends
Are you ready to reshape your business? Then, start your journey with us!
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© 2023 Mobius Knowledge Services | All Rights Reserved.
© 2023 Mobius Knowledge Services
All Rights Reserved.