Overview

Our client, selling crystals for strengthening the body, mind and resolving issues through various forms of natural crystals and gemstones, had a requirement to improve search visibility on Amazon. The organization has been sourcing and dealing in a vast variety of high-quality crystals and gemstones with a clean and proven track record.

Despite their well-established credibility and exceptional product quality, they needed a strategy to stand out among competitors. The objective was clear: to ensure their unique offerings reached a wider audience, leading to a surge in online traffic and higher sales conversions. By leveraging their deep industry knowledge and our strategic approach, they aimed to make a significant impact in the highly competitive e-commerce landscape.

Challenges

The client approached Xtract.io as they encountered several challenges with Amazon listing optimization, such as,

• The introduction of new listings and catalog changes disrupted the ongoing optimization efforts.
• High-cost associated with search engine marketing to increase visibility of products through keywords/search terms 
• Manually analysis of competitor’s listings/products at content and keyword level

Solutions

To address the client’s challenges, we leveraged powerful catalog management solutions to optimize their product listings on Amazon.

Product listing analysis

Analyzed the health of listings through automated analysis of product content and monitor compliance with Amazon’s guidelines, including attribute fill-rate and number of images.

Keyword generation

Researched on the product and identified the keywords used by competitors on Amazon

Shortlisting keywords

Analyzed the health of listings according to Amazon’s guidelines, including attribute fill-rate and number of images

Structuring attributes

Structured the title, key features and description using potential keywords and categorizing keywords based on priority

Monitoring of keywords

Insights on performance by monitoring search visibility, page views, and sessions and keyword tracking

Intervention

Intervened on the non-performing keywords and suggesting external measures to increase the visibility of the product

Results

Our catalog management solutions yielded significant results for the client:

Greater Online Visibility

The product listings optimized with relevant keywords, detailed features, rich content, and relevant images improved their visibility on Amazon A10 search engine.

Better Marketplace Compliance

Listing products as per standards and guidelines of Amazon ensured search relevance.

Streamlined Data Sync

The data synchronization with Amazon enabled real-time updates, ensuring that SEO and content were continuously monitored and optimized.

Real-time SEO Monitoring

The client could effectively assess keyword performance using advanced analytics for better performance management.