Overview

A payment technology company in the United States helps businesses optimize and manage their payment systems. They cater to industries such as fintech, retail, restaurants, and other e-commerce brands by connecting them to multiple gateways and payment providers through a single API. This enhances the customer payment process, manages the brand’s e-commerce offerings, and increases revenue.

Their cloud-native SaaS platform binds clients’ payment ecosystems, creating connectivity and control over systems and improving commercial outcomes. They offer exciting customer-centric values, such as coupons, loyalty programs, gift cards, and offers, allowing customers to make purchases at any store while enjoying benefits.  

They needed location data for around 135 brands from Xtract.io, with popular names including Adidas, Bath & Body Works, Chipotle, Kohl’s, and many others. The location data will be integrated into their application to enable the brand’s customers to make seamless purchases.

Challenges

It is common for people to shop online or order food online. Online transactions have made life much simpler. The client company wanted to leverage this fact and make the user journey from purchase to payment easy, simple, and beneficial.

The payment technology company required data from many brands, i.e., 135 brands, each with multiple locations. The process was time-consuming, and locations were to be derived accurately. Each location had to be determined and validated for accuracy and recency using a reliable POI database.

The locations of each brand store had to be indicated with the following data points:

Solution

Our team of GIS experts extracted a total of 1M+ locations for 135 brands in the USA. All of these locations were extracted through an open-source platform, verified from the brand’s domain site for accuracy, and delivered to the client in .xls format. The locations or point of interest data delivered were 95% accurate and 96% recent. In Xtract.io Solutions and Analysis, The humongous set of POI data was delivered in 2 weeks. The technology provider could integrate the location data provided by Xtract.io into their in-house application. Sample data are shown below:

Results

Xtract.io effectively enhances customer engagement through its payment application by generating timely coupons and offers as customers approach specific locations. This innovative approach not only boosts buyer satisfaction and business revenue but also emphasizes the brand’s commitment to a user-friendly experience. After all, prioritizing the customer experience is essential in modern business.