Driving location-based marketing campaigns through polygon data

Overview

Based out of New York City, our client is a leading location intelligence company in the travel industry that provides actionable insights based on the changing location of GPS devices. They assist customers from various industries such as tourism, gaming, hotels, attractions, and many more in providing geo-analytics solutions at a massive scale.

Their highly- efficient technology analyzes the movement of devices to measure how consumers interact with locations. Their location attribution analytics platform helps marketers with new metrics to evaluate the link between marketing exposures and market visitation.

They approached Xtract.io to get location data for two prominent industries – 1) the Automotive industry, which includes identifying the nearest dealership stores, repair & maintenance centers, and sales centers, and 2) the Public utility category, which includes airports, hotels, parking garages, and home improvement centers.

Challenges

The customer required POI and Polygon data for the locations under these categories. The objective of this data is to integrate it into their mapping application and gain valuable insights offered to their customers. For example, using this data and ingesting it into their application provides a flexible way to visualize roads, parking spaces, and nearby stores around a particular location. Using this information, our customer assists end users in mobile marketing and location intelligence solutions.

Inaccurate datasets in their storage base made it difficult for them to identify the right target segment and potential clients for their loyalty program. To improve their supply chain and marketing strategy, our customer wanted a method that could identify data inconsistencies in real-time. Since the categories are vast and the data on the Internet is enormous in size, the customer approached Xtract.io for the same.

Additionally, most of these places are changeable and indoors, for which data accuracy is the key factor considered by the customers. For example, hotels or home improvement stores may relocate, and real-time information may be missing. Similarly, airports and parking garages consist of multiple levels with different stores and foot traffic on each level. Therefore, it is important to accurately capture the finest details of all these locations.

The general category of information includes the following data points.

Solutions

With years of experience in the geospatial industry, Xtract.io validated the raw information on the Internet and chartered a plan to extract locations and create polygons for a huge set of data. Our team started extracting polygons based on the industry niche and started to build and deliver these datasets. Xtract.io also refreshes this data and updates the customer on the latest dataset twice a year.

Additionally, Xtract.io successfully delivered POI and Polygon for parking spaces in Washington DC, US.

This includes:

• Rooftop parking
• Multiple-level
• Parking garage
• Independent parking structure
• Helipad parking with the following data points

Results

Xtract.io delivered all the POI and polygon datasets pertaining to the automotive industry, individual brands, and public places of interest in a quick turnaround time, with 95% accuracy. We are happy to help our customer devise location-based marketing and advertising campaigns for their travel consumers.