Account-Based Marketing strategy helps you to build lasting relationships for new opportunities. Uptime enables you to identify target companies by bringing cues about them to align the growth strategy between sales and marketing teams.
Targeted and personalized outreach is a part of a successful marketing campaign strategy. Research on your prospects and their activities to create successful marketing campaigns with specific business objectives.
Create customized alerts and receive updates on key accounts, uncovering the latest news, trends, and tracking your brand reputation across the web and social media. Stay on top of crucial information that is important to you with our social media monitoring tool.
Leverage the information from Uptime to find smart ideas for your newsletters. Build custom newsletters to educate your prospects, customers, and subscribers to keep them posted with interesting content establishing your thought leadership.
Keep an eye on your brand, product, or competitors without having to snoop across platforms to find out the brand sentiment. Uptime can help you with active social media listening to monitor, track, and analyze the voice of customers.
Uptime could be a great tool for lead generation to elusive market research of tracking, identifying, and engaging with the ideal customers. Enable your team to create better sales and marketing playbook from the cues that go unnoticed around you.
Battle cards provide a quick overview to spot out a clear value proposition to convince your clients to influence purchase decisions. Fuel your competitive battle cards with compiled up-to-date information on your competitor’s pricing, movements and announcements.
Tracking awards and recognition of your target segments help you nurture your relationship to engage in an active conversation with the prospects. Do a quick research about their milestones and achievements and use the opportunity to reach out to them while they are riding a wave of success.
Product launch and new product features of competitors are great cues to evaluate your product and its features. This helps in understanding the current gaps in the market and the market reaction to the launch. You could form a swift response plan to communicate an effective counter signal to your target audience.
Unhappy customers and service dissatisfaction could cost your brand reputation, and it is important for brands to listen to the customer sentiments carefully. Social listening helps in planning your damage control effectively to delight your customer to build a positive reputation around your brand.
Business expansion of your prospects to a new location can create plenty of opportunities for new requirements. New market entrants will be more open to strategic alliances at times of new beginnings. Track companies that are entering into a new market to cross-sell or upsell your products and services.
Tracking events and conferences are effective ways to facilitate networking and to strengthen your existing relationships with your clients. Attendees of events could become your ideal target segment, and it is a perfect opportunity to grab insights from industry experts, technology evangelists and thought leaders.
Monitoring adverse media and identifying the unfavorable news across the web provides several advantages to keep an eye on your competitors, existing clients, suppliers, partners, or customers you are trying to onboard. React quickly with an action plan if the information can put your brand reputation at risk.
A great idea can come from your closest competitors. Smart, data-driven decisions can be taken by looking out for companies that inspire you or compete with you. Monitor brands and keywords across their websites, news portals and social media to get savvy with all that's happening around them.