Our client, selling crystals for strengthening the body, mind and resolving issues through various forms of natural crystals and gemstones, had a requirement to improve search visibility on Amazon. The organization has been sourcing and dealing in a vast variety of high-quality crystals and gemstones with a clean and proven track record. With well-qualified expertise and nearly 35 years of prolonged experience in testing and suggesting genuineness, they took utmost care to provide the best quality product with the best of further personalized guidance. Their business need was as follows:
To make product discoverable on Amazon in the competitive categories
To increase sessions and page views of the products
To increase sales compared to competitors
Product listing analysis
Analyzed the health of listings through automated analysis of product content and monitor compliance with Amazon’s guidelines, including attribute fill-rate and number of images.
Keyword generation
Researched on the product and identified the keywords used by competitors on Amazon
Shortlisting keywords
Analyzed the health of listings according to Amazon’s guidelines, including attribute fill-rate and number of images
Structuring attributes
Structured the title, key features and description using potential keywords and categorizing keywords based on priority
Monitoring of keywords
Insights on performance by monitoring search visibility, page views, and sessions and keyword tracking
Intervention
Intervened on the non-performing keywords and suggesting external measures to increase the visibility of the product
New listing/catalog changes interrupted the optimization process
Increase visibility of products through keywords/search terms and cut-down on spending huge costs on search engine marketing
Analyze competitor’s listings/products at content and keyword level
Operational Value
Gained greater visibility on the Amazon A10 search engine with keyword infused titles, features, rich catalog content, search terms, and relevant images
Listed products as per standards and guidelines of Amazon to ensure search relevance
Monitored SEO metrics, managed and assessed keyword performance using insightful analytics for real-time updates through data synchronization with Amazon
Business Value
Increased sales through better rankings
Optimized product ratings
Got top ratings & reviews
Won a slot in Amazon Buy-box
Sessions and pageviews increased from 50% to 250%
Got top ratings & reviews
Won a slot on Amazon Buy-box
Sessions and pageviews increased from 50% to 250%
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© 2024 Xtract.io Technology Solutions Pvt Ltd | All Rights Reserved | A Mobius Venture.
© 2024 Xtract.io Technology Solutions Pvt Ltd | All Rights Reserved | A Mobius Venture.