Background and business need
An IT solutions and services company providing services to their client based in the CPG category wanted to expand their business in specific cities in the APAC, Middle East, and South America region.
They wanted to identify restaurants and the POIs in these cities which would be their channel for product distribution. These restaurants and POIs would be identified on the basis of multiple factors like the demography of the population, competition, weather conditions, and other critical POI data that would help them decide if the location would be lucrative for their business.
With many factors to monitor, analyze, and strategize decisions based on location analytics,
it was getting difficult for them to do this in-house. This is when they came across Xtract.io location intelligence solutions and decided to implement it
for their business.
Challenges faced by the customer
The following were the depth of data and analytics the customer required help with
They wanted to have a thorough understanding of the competition within the boundary and influence of attraction that would directly affect their sales. The analysis would further drill down to the nature of the restaurant (take-home/ dine-in/ cloud kitchen) and the distance of influencers from their location. They also wanted to analyze the weather conditions in the location to be able to decide if selling their product in that area would be profitable as the product was season-sensitive.
The research they were looking to conduct was quite extensive as they wanted to thoroughly analyze factors that may directly or indirectly affect their business. They wanted to make a well-calculated expansion strategy that was majorly supported by location intelligence.