The Business Need
A leading educational institution in Ireland wanted to increase their student base on a global level. But they didn’t have the time and resources to aggregate relevant data. They approached Xtract.io with a requirement to collate leads based on academics, age, and location.
How we solved the problem
The competent aggregation team at Xtract.io built an ML solution to automate the extraction of relevant leads based on the criteria mentioned by the client. Complete and comprehensive list of lead information was provided in the form of APIs for the client to integrate directly into their marketing automation software
The client was able to analyze and send personalized email messages to all the aggregated prospective leads. Highly specific segmented audience reached and this directed quality leads to the organization’s website.