Overview

The client is an established American multinational retail conglomerate. The company sells merchandise, from everyday essentials like food, groceries, healthcare, clothing, and electronics to home decor.

They were seeking an easy-to-use, cost-effective solution to expand their diverse product range to a global audience quickly. Their goal was to provide a consistent multichannel shopping experience while boosting sales across various marketplaces without losing control of their existing data.

Challenges

The client faced several hurdles in managing their vast product catalog, including slow onboarding, integration difficulties, data fragmentation, and inconsistencies across multiple sales channels. These challenges hindered their ability to streamline operations and deliver a seamless shopping experience.

• The in-house team was taking 8 to 10 months to organize and onboard products to multiple channels, each with its own set of guidelines, causing significant delays.
• Legacy systems made integrating data with modern ecommerce platforms and ERP solutions difficult, creating bottlenecks.
• Multiple sellers and vendors were selling the same product across various channels, complicating the process of sourcing accurate and consistent data.
• With millions of data points (product ID, color, stock availability, etc.) spread across different systems and formats, grouping data for over 5 million SKUs became a major challenge.
• Combining data from various sources (retailer sites and marketplaces) to identify gaps and missing information added complexity to the process.
• Maintaining accurate and consistent product catalog data across multiple channels was difficult, especially with frequent product updates and changes.

Solutions

By implementing DigiSense360, we addressed the retailer’s challenges with streamlined product information management, and standardized data across channels, and expanded their reach into new marketplaces—all driving greater efficiency and growth.

Unified Product Information Management

With DigiSense360, the retailer gained a comprehensive view of all product information, enabling easy updates and management across multiple criteria such as seller, marketplace, pricing, and more. The platform provided real-time alerts for any changes in product information from various marketplaces and retail websites, allowing the retailer to efficiently manage their inventory directly from the dashboard.

Consistent Customer Experience with Standardized Data

We ensured attribute-level accuracy for over 5 million SKUs by checking for data type violations, missing or incomplete values, and character length issues. Our data quality filter categorized the data into low, medium, and high quality, with instant notifications for any low-quality data. This streamlined process allowed the retailer to quickly initiate data enrichment with a single click, providing a seamless customer experience across all channels.

Expanding Reach with Automated Content Distribution

DigiSense360 enabled the retailer to distribute product content across 15+ marketplaces while adhering to each platform’s taxonomy standards. This automated content distribution helped the retailer expand into new marketplaces like Google Shopping, eBay, and JD Worldwide. As a result, they saw a 55% growth across various marketplaces, optimizing their multichannel selling strategy and boosting revenue.

Results

By implementing DigiSense360, the retailer achieved significant improvements in product data management and marketplace expansion:

Regular Integration of Fresh Product Data Feeds

DigiSense360 facilitated the seamless integration of updated product data feeds, ensuring the retailer’s product information remained current and accurate across all channels.

Enhanced Collaboration Across Marketplaces

The platform streamlined the retailer’s and multiple sellers’s collaboration across various marketplaces, fostering a more cohesive and efficient multichannel selling environment.

Accelerated Time-to-Market for New Marketplaces

DigiSense360 expedited the onboarding process for bulk product data into new marketplaces, ensuring compliance with each platform’s standards and significantly reducing time-to-market.

Dynamic Product Management Across Sales Channels

The retailer gained the flexibility to add or remove products from various sales channels based on market demand, allowing for agile responses to changing consumer preferences and market conditions.