Who was our client?
The client is an established American multinational retail conglomerate. The company sells various merchandise right from everyday essentials like food items, groceries, healthcare products, clothing, electronics, to home decor.
What were they looking for?
They were on a lookout for an easy-to-use and cost-effective solution to take their diverse range of products to their global audience quickly. They desired to provide a consistent multichannel experience to their shoppers and increase their sales across various marketplaces. They wanted to do all this without losing control of their already existing data.
What were the challenges the retailer faced to achieve his goal?
Their in-house team was taking 8 to 10 months to organize and onboard their products to multiple channels as each channel had its own set of guidelines. Moreover, their legacy systems did not provide easy data integrations with modern-day eCommerce platforms and ERP solutions.
The retailer had multiple sellers and vendors selling the same product across various channels. Sourcing the right data posed a great hurdle as information was available in various formats and systems. Millions of data points like product id, color, stock availability, and more had to be grouped for 5million+ SKUs. Moreover, identifying the gaps and missing information posed a huge challenge as data had to be combined from various sources- retailer sites and marketplaces.
Finding the right product that addresses all the above challenges was difficult. Moreover, the product catalog data was not accurate, and maintaining the consistency of their product details across various channels was difficult due to the regular product updates.