Background and business need
A large restaurant chain based in the US with stores across geographies wanted to improve the customer experience as well as become the first choice to dine out. They began to realize that customers are beginning to trust online reviews to identify the best place to dine and positive reviews had a significant impact on their revenue, reputation, and overall online visibility. With multiple chains across locations, it was getting difficult for this restaurant to analyze sentiments, respond to negative reviews, and manage reputation effectively.
That is when they came across Xtract.io online reputation management solution and decided to implement it for their business.