A purchase path is less linear and more complicated than a marketing funnel. Effectively tap into those moments when customers are more likely to make a purchase by understanding the touchpoints where they're most likely to get influenced in the purchase path.

What key points are highlighted in this infographic?

• Interesting stats on your consumers
• User research on the product
• Social reviews impact on the brand
• Tips to reduce cart abandonment
• After-sales strategy of retailers
• Current trends in the retail market