Compile, convert, and cleanse datasets to prepare them for analysis and expedite business decisions

Improve data quality with optimized and integrated data

Transformation in ETL refers to the cleansing and aggregation of the collected data for easy interpretation. We offer data transformation both as a part of the ETL process and as a standalone service.

Why unstructured data transformation?

The transformation step implements a set of rules to convert the raw data into a structured format. You can add value to your business through this step by converting the collected source data into powerful business insights.

Steps involved in Transformation

The data transformation phase undergoes many sub-processes with the help of AI.

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Data enrichment

Consolidates first-party data from internal sources with third-party data extracted from multiple external sources.

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Deduplication

Deletes extra copies containing redundant and overlapping information and stores only one golden copy of the data.

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Verification

Examines the data for any inaccuracies or inconsistencies once the data migration process is completed.

Attributes structuring

Integration

Combines data residing in multiple sources/locations into a single, exhaustive dataset for a unified view.

Keyword monitoring

Cleansing

Removes and fixes any corrupt, inconsistent, inaccurate, or incomplete data within a dataset.

Keyword intervention

Aggregation

Compiles information from various databases and presents it in a summarized format.

What does bad data mean for your business?

Bad data refers to outdated information and can have some direct consequences on your business, including loss of revenue. For example, obsolete data can lead to inaccurate marketing assets that are not suited for the intended audience. Therefore, the extracted data must go through multiple sub-processes to complete the transformation phase.

Processed data illustration

How can data transformation help you?

Enriched data can transform your business by offering accurate value and knowledge about your brand, customers, and business as a whole.

Make informed decisions

Save time and reduce costs

Create better marketing plans

Learn more about your customers

Know your competitors

Predict industry trends

Are you ready to reshape your business? Then, start your journey with us!

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