Uncover consumer insights and competitive analysis through location-driven solutions

Locate where your competitors are, how they are positioned, and their performance to devise a powerful business strategy

Understand consumer behavior and derive deeper insights to gain a competitive advantage

Competition is everywhere. But, it doesn’t matter if your competitors’ analysis is strong and on-point. POI data helps you in competitive market analysis and mapping the competitor landscape to take geo-strategic decisions.

Expanding to new market segments with location intelligence

Discover how Xtract.io helped this CPG company penetrate into new market segments with location and competitive intelligence.

Measure consumer preferences, competitor performance, and market insights with rich and accurate POI datasets

Know which stores your customers are going to, their dwell time at the store, and their purchasing patterns to understand the current market needs and demands

Create geofences around a store to gauge consumer behavior and identify real-time changing mobility patterns in the market

Assess the market dynamics, positioning of your store or brand, and the pricing of your products through extensive competitive market analysis

Target your ideal customers through location-based campaigns, exclusive promotions, and personalized experiences as compared to your competitors

Build winning strategies and create better in-store experiences by measuring foot traffic, and understanding consumer requirements and market trends

Analyze the proximity and accessibility of your store, compared to your competitors for the customers to enrich their shopping experiences

Additional Resources

Ten ways POI data can spike up your sales

Going somewhere new always begins with a search. Whether finding the latest store in the city...Read more

How do retail customers use POI data?

With the advent of technology, the retail and ecommerce industry has observed significant...Read more

5 types of data shaping the location industry

With demand for location-driven decision-making needs and increased use of interactive maps...Read more

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