Locate where your competitors are, how they are positioned, and their performance to devise a powerful business strategy
Competition is everywhere. But, it doesn’t matter if your competitors’ analysis is strong and on-point. POI data helps you in competitive market analysis and mapping the competitor landscape to take geo-strategic decisions.
Know which stores your customers are going to, their dwell time at the store, and their purchasing patterns to understand the current market needs and demands
Create geofences around a store to gauge consumer behavior and identify real-time changing mobility patterns in the market
Assess the market dynamics, positioning of your store or brand, and the pricing of your products through extensive competitive market analysis
Target your ideal customers through location-based campaigns, exclusive promotions, and personalized experiences as compared to your competitors
Build winning strategies and create better in-store experiences by measuring foot traffic, and understanding consumer requirements and market trends
Analyze the proximity and accessibility of your store, compared to your competitors for the customers to enrich their shopping experiences