Understand consumer behavior and derive deeper insights to gain a competitive advantage
Competition is everywhere. But, it doesn’t matter if your competitors’ analysis is strong and on-point. POI data helps you navigate the competitive intelligence industry by analyzing and mapping the competitor landscape to make geo-strategic decisions.
Measure consumer preferences, competitor performance, and market insights with rich and accurate POI datasets
Know which stores your customers are going to, their dwell time at the store, and their purchasing patterns to understand the current market needs and demands
Create geofences around a store to gauge consumer behavior and identify real-time changing mobility patterns in the market
Assess the market dynamics, positioning of your store or brand, and the pricing of your products through extensive competitive market analysis
Target your ideal customers through location-based campaigns, exclusive promotions, and personalized experiences as compared to your competitors
Build winning strategies and create better in-store experiences by measuring foot traffic, and understanding consumer requirements and market trends
Analyze the proximity and accessibility of your store, compared to your competitors for the customers to enrich their shopping experiences
Additional Resources
Ten ways POI data can spike up your sales
Going somewhere new always begins with a search. Whether finding the latest store in the city...Read more
How do retail customers use POI data?
With the advent of technology, the retail and ecommerce industry has observed significant...Read more
5 types of data shaping the location industry
With demand for location-driven decision-making needs and increased use of interactive maps...Read more
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© 2024 Xtract.io Technology Solutions Pvt Ltd | All Rights Reserved | A Mobius Venture.
© 2024 Xtract.io Technology Solutions Pvt Ltd | All Rights Reserved | A Mobius Venture.